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MAC

Metric Accelerated Commerce

Every metric.
Accelerated.

Shopify Plus CRO & Ecommerce Consulting

Senior-level CRO, AI-enabled commerce, and Shopify Plus optimization for brands that measure growth in revenue, not vanity metrics.

Explore Services

217%

DTC Revenue Growth

36%

Avg. CVR Lift

40+

Brand Engagements

15+

Years Experience

01 / Services

Full-spectrum ecommerce optimization

Seven specialized service lines, each designed to move a specific revenue lever. Start with an audit, or engage across the full stack.

UX/UI Performance Audits

Full-site experience audits uncovering friction in navigation, mobile UX, page speed, accessibility, and shopper journey flow.

Starting at $2,500

CRO Audits & Optimization

Conversion-focused analysis and implementation targeting CVR, AOV, RPV, and revenue per session across the full purchase funnel.

Starting at $3,000

Landing Page Design & Dev

High-converting landing pages for campaigns, product launches, and evergreen acquisition. Built in Shopify Liquid, Replo, or custom.

Starting at $1,800

Experimentation Strategy

Structured A/B and multivariate testing programs with hypothesis documentation, statistical rigor, and revenue impact attribution.

Starting at $2,000/mo

Promotion Strategy & Execution

Campaign planning, promotional calendar development, and cross-channel execution for seasonal, evergreen, and flash sale initiatives.

Starting at $1,000

Pixel Management & Attribution

Tracking infrastructure, pixel implementation (Meta, Google, TikTok), server-side tracking, GTM, and attribution measurement frameworks.

Starting at $1,500

Theme & Template Redesign

Shopify theme architecture, custom Liquid template development, third-party app integration and styling, and full storefront redesign for performance and conversion. From single template refreshes to complete theme rebuilds.

Starting at $3,000

02 / Process

Product management discipline, applied to your store

No guesswork. Every engagement follows a structured methodology grounded in data, prioritization frameworks, and measurable outcomes.

01

Discovery

Deep-dive into your analytics, shopper journey, tech stack, and business goals. We identify where revenue is leaking and where the highest-impact opportunities live.

02

Audit

Comprehensive analysis with quantified findings. Every recommendation comes with an estimated revenue impact and effort score, prioritized by the ICE framework.

03

Strategy

A prioritized roadmap with clear milestones, test hypotheses, and success metrics. You know exactly what we're doing, why, and how we'll measure it.

04

Execution

Hands-on implementation, testing, and iteration. Monthly reporting with revenue attribution so you always know what's working and what's next.

03 / Pricing

Transparent pricing, scaled to your stage

Three tiers based on your brand's revenue and complexity. Every tier includes a scoping call to tailor the engagement to your specific needs.

Audit Credit Incentive

Your audit fee is applied as a credit toward any engagement of $10,000 or more. Start with an audit risk-free — if you move forward, the audit pays for itself.

UX/UI Performance Audit

$2,500starting

  • Homepage + PDP + Cart/Checkout review
  • Top 10 prioritized recommendations
  • 60-min follow-up call
  • 7–10 business day delivery

CRO Audit & Optimization

$3,000starting

  • Full conversion funnel audit
  • 10–15 CRO recommendations
  • GA4 baseline benchmarking
  • Retainer from $2,500/mo

Landing Page Design & Dev

$1,800starting

  • 1 custom landing page
  • Conversion-focused copywriting
  • Mobile-optimized responsive design
  • 10–14 business day delivery

Experimentation Strategy

$2,000/mo

  • 2 A/B tests per month
  • Hypothesis documentation
  • Monthly results + recommendations
  • 3-month minimum

Promotion Strategy

$1,000starting

  • Quarterly promotional calendar
  • 2 campaign landing pages
  • Discount/offer strategy
  • Retainer from $1,500/mo

Pixel Setup & Attribution

$1,500starting

  • Meta Pixel + Google Ads setup
  • Conversion tracking verification
  • UTM parameter strategy
  • 5–7 business day delivery

Theme & Template Redesign

Theme audits, custom CSS, single template redesigns, and mobile optimization.

$3,000starting

Service Bundles

CRO Starter

10% off

UX/UI Audit + CRO Audit — the complete diagnostic foundation for any optimization program.

Growth Engine

15% off

CRO Audit + Experimentation + Landing Pages — ongoing optimization with dedicated testing resources.

Full Optimization

20% off

UX/UI Audit + CRO + Experimentation + Theme Redesign — the complete storefront transformation.

Launch Package

10% off

Landing Pages + Pixel Setup + Promotion Strategy — everything you need for a campaign or product launch.

04 / Results

Measured outcomes, not marketing claims

Real results from real engagements across pet health, supplements, apparel, jewelry, consumer goods, and more. Every metric independently verifiable.

38%

CVR improvement

Pet health brand — six-month CRO program with page template redesigns and funnel optimization.

27%

AOV increase YoY

Protein supplements — cross-sell and bundling tactics driving higher basket value year over year.

217%

DTC revenue growth

Fashion brand — new custom Shopify theme and capsule launch drove 217% DTC revenue growth in 90 days.

23% + 14%

CVR + RPV lift

Apparel brand — AI merchandising via Rebuy and promotional optimization lifted conversion rate and revenue per visitor.

38% + 35%

CVR + AOV lift

Jewelry brand — Rebuy upsells, custom landing pages, and AI sales agents transformed conversion metrics in six months.

202%

YoY DTC revenue growth

Consumer goods brand — full rebrand and Shopify relaunch with custom theme and CRM optimization.

05 / About

Senior-level expertise.
No junior handoffs.

Metric Accelerated Commerce is led by Michael Christopher, who brings 15+ years of ecommerce strategy, CRO leadership, and growth experience scaling brands from pre-launch to $50M+.

From managing 40+ client engagements as Director of Ecommerce at a full-service agency, to founding a CPG brand, to leading CRO and Shopify Plus optimization for a portfolio of DTC storefronts — the work spans every stage of the ecommerce lifecycle.

When you engage MAC, you work directly with the strategist. Every audit, every test hypothesis, every line of Liquid — one senior operator, not a rotating cast of junior account managers.

Technical Expertise

Shopify Plus Liquid HTML/CSS/JS GA4 GTM Meta CAPI Klaviyo Rebuy Intelligems Replo Figma A/B Testing 50+ App Integrations

Industries Served

Fashion & Apparel Health & Wellness CPG Food & Beverage Beauty Jewelry Technology Pet Health Media

06 / FAQ

Common questions

Most engagements start with a UX/UI or CRO audit (one-time project, 7–21 business days). From there, we typically move into a monthly retainer for ongoing optimization — A/B testing, landing page builds, theme work, or promotion execution. Minimum retainer commitment is 3 months. You'll have a scoping call before anything starts to align on deliverables, timeline, and success metrics.

With an agency, you pay premium rates but often work with junior account managers who rotate off your account. With MAC, you work directly with a senior strategist with 15+ years of hands-on Shopify Plus and CRO experience — every call, every audit, every line of code. The pricing is below typical agency retainers, but the strategic depth and execution quality matches or exceeds them.

If you start with a UX/UI or CRO audit and then decide to move forward with additional MAC services totaling $10,000 or more, the full audit fee is applied as a credit toward those services. It's a risk-reversal mechanism — you get the diagnostic value of the audit regardless, and if you move forward, it's essentially free.

Yes. MAC offers an agency partner program with 15% off standard pricing, co-branded or white-label deliverables, dedicated Slack channels, and priority scheduling. Volume discounts are available for 3+ concurrent client engagements. Reach out to discuss partnership terms.

Primary platform is Shopify and Shopify Plus. Tool expertise includes GA4, GTM, Meta CAPI, Klaviyo, Rebuy, Intelligems, Replo, Figma, and 50+ third-party Shopify app integrations. Landing pages are built in Shopify Liquid, Replo, or custom HTML/CSS/JS depending on the use case.

One-time projects require a 50% deposit upfront and 50% upon delivery. Retainers are billed monthly, due on the 1st with net-15 terms. Quarterly sprints require 100% of the first month upfront, then monthly billing. Prepayment discounts available: 10% quarterly, 15% annually.

Ready to accelerate?

Start with an audit.
Your fee is credited when you move forward.

Book a 30-minute strategy call. We'll discuss your store, your goals, and whether MAC is the right fit. No pitch decks. No pressure.

mc@macentnv.com

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